4.8/5 · rated by customers

Purley white strips

$29.99 $39.99

Shipping calculated at checkout.

Whiten Your Smile Instantly - With Zero Sensitivity!

Get a noticeably brighter, whiter smile with professional-grade Purple Whitening Strips that instantly cancel out yellow stains without causing sensitivity.

The easy way to whiten

Powered By PAP+ & Color-Neutralizing Technology

Purple Whitening Strips are the first dentist-formulated whitening strips to combine the revolutionary, clinically proven power of PAP+ with advanced color neutralization technology:

Color Neutralization: They’re purple for a reason! The specialized purple pigment inside is the opposite of yellow on the color wheel, which delivers an instant whitening effect.
PAP+: This whitener replaces the painful peroxide in other whitening solutions, penetrating deep into the tooth to whiten & remove stains at the root – giving you long-lasting results on top of the instant shine.

Together, these ingredients give you a brighter, whiter smile – without sensitivity, expensive treatments, or funky LED kits!

Instant whitening that lasts!

See A Whiter Smile In Seconds – Not Weeks

The moment you press a Purple Whitening Strip onto your teeth, the purple pigment gets to work neutralizing the yellow tones that make your smile look dull, tired, and older than it really is.

That's just the color wheel doing its job – purple cancels out yellow on contact, instantly whitening teeth. Then PAP+ takes over, lifting the stains underneath from:

Coffee
Tea & red wine
Smoking
Certain medications
Everyday aging

Purple whitens instantly – and your results keep getting better as the PAP+ builds up!

Three before-and-after smile comparisons

Created by dentists

Dentist-Formulated: Get The Same Professional Results At Home, For Less

If you’ve put off whitening your teeth, you’re not alone! A single whitening session at the dentist costs around $500 – plus the appointment, the drive, and 90 minutes in the chair. It’s a hassle!

Purple Whitening Strips are dentist-formulated with the same clinically proven whitening agent modern dental practices use (PAP+) to give patients fast, long-lasting results without the pain or sensitivity of older peroxide-based treatments.

Get the same professional-grade whitening at home – for under $1.50 a treatment!

Dentist holding a purple whitening strip

PurelyWHITE Purple Strips compared with other whitening strips
Feature	PurelyWHITE Purple Strips	Other Whitening Strips
Purple Pigment Whitens Instantly	Yes	No
PAP+ Gives Deep, Long-Lasting Results	Yes	No
No Pain, Sensitivity, Or "Zings"	Yes	No
Dentist-Formulated With Clinically Proven Ingredients	Yes	No
100% Safe & Fluoride + Peroxide Free	Yes	No
Easy To Use	Yes	No

Step 1

Peel & Apply
Step 2

Press Firmly
Step 3

Peel Off & Smile!

PurelyWHITE purple whitening strips with box and individual packet

All-In-One Whitening

Everything Your Smile Needs, In One Easy Strip!

Fast-Acting See results instantly.
100% Safe & Gentle Perfect for sensitive teeth.
Long-Lasting Results Gets better with every use!
Dentist-Formulated Effectiveness and safety guaranteed.

30-Day Money Back Guarantee

If for any reason you’re not 100% satisfied, you can easily return it, hassle-free!
Dentist-Formulated

PurelyWHITE products are proudly dentist-formulated and guaranteed to work.
Free, Fast Shipping In The USA

We also provide fast international shipping. Free shipping on qualifying offers only.
Quality Promise

We control every step of the process to ensure a safe and high-quality product.
World Class Customer Support

We’re real humans, we’re quick, and we actually like talking to you!
Mission-Driven

Our mission is to help millions of people enjoy safe, peroxide-free whitening.

Get Life-Changing Results In A Matter Of Days

Purple whitening strips on their backing sheet

Easy To Use

No gels to measure, no lights to charge, no mouth trays to rinse. Peel the strips, press them onto your upper and lower teeth, and get on with your morning. They do the work while you do everything else!

Zero Peroxide, Zero Fluoride

Your smile will be visibly whiter without sacrificing the health of your teeth like other options on the market. Only our Purple Strips guarantee to whiten your teeth easily AND painlessly!

Illustration of PAP+ acting on tooth stains

100% Painless & Enamel-Safe

PAP+ breaks down stain molecules without producing free radicals, so you can use our whitening strips for the full 14 days without the sensitivity, irritation, or aching that made you quit whitening the last time.

Would recommend

Haven’t had good luck with whitening strips until I bought these. Make my teeth white, not sensitive and have had a huge impact

Matt R. Verified Purchase

Dentist was impressed

I love these, my dentist is impressed with the improvement of my teeth, in under two weeks they worked

John J. Verified Purchase

Great experience

I just started using these and within 2 weeks I have seen a significant difference, highly recommend

Philip I. Verified Purchase

How do I use PurelyWHITE Purple Whitening Strips?

Peel the strips from their backing and apply them to your upper and lower teeth. Press gently into place, leave on for 30 minutes, then remove. Always follow the directions on your pack.

How often should I use them?

The current product directions recommend one 30-minute application daily for a 14-day course. Do not exceed the wear time or frequency stated on your packaging.

How many strips are in one box?

The standard box contains 28 strips: 14 upper and 14 lower strips, providing 14 applications. Check your selected bundle for the number of boxes included.

When will I notice results?

The brand advertises visible results in 7 days. Your results may differ depending on your starting tooth shade and the type of discoloration. A specific shade change or instant result is not guaranteed.

Are they suitable for sensitive teeth?

The brand describes the formula as suitable for sensitive teeth, but individual reactions vary. Stop using the strips if you experience pain or gum irritation, and ask your dentist before continuing.

Will they whiten crowns, veneers, or fillings?

Whitening does not change the color of crowns, veneers, or tooth-colored fillings. Natural teeth may lighten while restorations stay the same shade. Ask your dentist about avoiding a color mismatch.

Should I speak to a dentist before whitening?

Speak to your dentist first if you have tooth pain, existing sensitivity, cavities, gum problems, or dental restorations. They can check your oral health and whether whitening is appropriate for you.